SEITIES watches vision is to create watches as individual as the wearer, which is where the name originated si:ITI [noun] – personal identity. This journey has led to the production of two collections to date; a contemporary minimalist design watch, the DAY/DATE and a modern chronograph, the Chrono1, both of which are produced in limited numbers to the highest standards. However, with our vision always at the forefront of our minds we are now developing the T W I S T L o C K watch. A modular watch, which will be made from recycled plastic and consisting of three modular pieces that fit inside each other and twist lock into place. The watch is designed to be personalised with a multitude of colours and interchangeable dials, allowing the wearer to truly create a watch as individual as them. This coupled with a Circular Economy business model of make, use, reuse and recycle, the watch will truly show the personal identity of the wearer.