A Personalised Watch
The TWIST LoCK watch is truly unique with the three modular parts fitting together and twist locking into place, therefore requiring no watch making tools. The inner dial/movement housing is supplied with the movement, hands and glass fitted and is designed to slide straight into the outer case. The case back then pushes inside the outer case and twist locks into place securing the three pieces. The watch band then slides internally through the back of the watch further locking the pieces.
The three piece design has been created to enable customer interaction. In particular it is intended that the dial/movement housing will be produced in limited editions so customers can collect and mix and match the dial/movement housing with the outer case and bands allowing for easy customisation and customer involvement. Ultimately, we want to see the time where one-off designs can be produced providing truly unique timepieces fulfilling the spirit of the brand [si:ITI] – personal identity.
Eco and Sustainability
The choice of using recycled plastic is to not only reduce the use of virgin materials, but to also reduce current plastic waste as well as reduce the carbon footprint during manufacture. In addition to this the watch is designed with the Circular Economy in mind of Make/Use/Reuse-Recycle. Therefore, by using recycled plastic we know that the three piece modular parts can be returned to be either reused or recycled again.
We will encourage the return of old pieces by offering a cashback and discount scheme for the purchase of later models. By utilising the three piece design we can also keep the outer case and case back in use for longer. This is because notoriously watches reach an end of life when they stop working in the case of the TWIST LoCK the inner dial/movement housing can be replaced easily, in fact the cashback / discount scheme actually encourages this preventing the pieces being thrown into the waste.