A Personalised Watch
After two successful watch releases, it’s time to get back to the inspiration behind the SEITIES brand. The T W I S T L O C K watch, a modular watch, which will be made from recycled plastic. The watch is designed to be personalised with a multitude of colours between the three modular pieces that fit inside each other and twist lock into place. Then there is the addition of interchangeable dials, which will consist of limited addition designs and colours as well as the ability to produce dials with personalised individual designs, therefore truly re-connecting with the brand vision and name [si:ITI]– noun ‘personal identity.’
Eco and Sustainability
By utilising recycled plastic the SEITIES brand hopes to do our part for the environment and sustainability. The use of recycled plastic results in a lower carbon footprint in production as well as using current waste plastic, removing it from the environment to be reused. By doing this the T W I S T L O C K watch will follow a true circular economy model of MAKE/USE/REUSE. In fact once the watch has reached its end of life the customer can return it for a recycling cash back, or return the watch for a discount off the latest model.